WWD: Consumers Begin Holiday Shopping In-Store Due to Online Frustrations

Posted by GPShopper Press Coverage on Nov 17, 2017 9:00:00 AM

Article in WWD
Written by Elizabeth Doupnik

Consumers are readying for Black Friday shopping weekend despite a throttling level of stress and frustration. In lieu of the coming event, GPShopper has released its report, “Reality of Holiday Retail: Keeping Up With the Consumer,” which reviewed shopper preferences and examines emerging purchasing behavior.

To collect its research, GPShopper commissioned YouGov PLC to survey 1,092 U.S. adults. Since conducting its online investigation, the results were weighted to represent all U.S. adults.

“Holiday shopping is without a doubt the most critical time of year for retailers,” said Maya Mikhailov, cofounder and chief marketing officer of GPShopper. “We found in previous research that no technology was above the consumer’s need for time and convenience, something we expect to be even more salient during the holidayshopping season. We dug deeper into exactly what consumers felt were the biggest pain points they experience both in-store and online.”

Forget retail therapy — participants confessed that the holidays induce heaps of stress. “Thirty-six percent of shoppers intend to start holiday shopping the week of Nov. 24,” the report said. “While 81 percent of consumers feel stress during the holiday shopping season, 45 percent mark Black Friday week as the most stressful time to shop for gifts.” This necessitates that omnichannel experiences deliver frictionless product research, discovery and purchases to avoid consumer burnout and dismissal.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Fast Company: Black Friday is Dying

Posted by GPShopper Press Coverage on Nov 16, 2017 9:00:00 AM

Article in Fast Company

For years, Black Friday signaled the beginning of Christmas shopping. The day after Thanksgiving was a frantic day of driving to the store at the crack of dawn to fight off other shoppers for great deals. For people who truly hated the ritual, I have some good news for you: Black Friday is going away.

That’s according to data from GPShopper, which tracks consumer behavior. It turns out, customers are really not into Black Friday. A full 81% of us feel stress around the holiday season, and 45% of us believe Black Friday to be the most stressful time of the year.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Consumers Will Tell Retailers How to Improve their Holiday Shopping Experience this Year

Posted by Lauren Hand on Nov 15, 2017 10:01:08 AM

Holiday shopping is stressful. So much so, that shoppers are avoiding the season by getting their shopping done early. We released our “Reality of Holiday Retail: Keeping Up With the Consumer” report today, which found nearly one in three U.S. holiday shoppers (32%) would begin their shopping in October to avoid Holiday Crush during the season.

The study (conducted online with third party research firm YouGov) looks at how consumers are approaching holiday shopping this year and what retailers can do to best serve their customers. However, in order for retailers to meet the needs of their customers, they must understand their pain points and how to fix them.

FIXING THE BIGGEST PAIN POINTS

Nearly half (48%) of shoppers have had problems with retailers during the holiday season. Those problems start with shipping and inventory management. One in three (33%) of these shoppers reported paying extra for shipping on a gift that did not arrive on time, which is likely why more than one in four (28%) consumers are still start their holiday shopping in-store. Thirty-five percent of shoppers noted their gifts arrived late, despite having ordered by the last “ship by” date, while 22 percent missed the last “ship by” date and couldn’t get their gift in time.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Black Friday Goes Mobile.. To The Tune of $1 Billion

Posted by Elizabeth Hoffman on Oct 19, 2017 11:00:00 AM

Last year, Black Friday became the first day in retail history to surpass $1 billion in revenue from mobile devices. In response, we've designed a holiday mobile app planning calendar to help you drive digital and in-store sales with proven mobile strategy tips. 

 

Download The Calendar

 

Shoppers have moved beyond using mobile as a research tool and are now relying on mobile apps for shopping checklists, price checks, in-store navigation, coupons and of course, completing purchases. It's easier than ever for shoppers to start their Black Friday shopping on their couch on Thanksgiving day itself, without having to worry about setting the alarm for an early 'Black Friday' wake up call. 

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Holiday Season

How Retailers Should Wrap Up the Holiday Season

Posted by Lauren Hand on Jan 5, 2017 11:00:00 AM

As the holiday season comes to an end, retailers are stepping back and looking at their mobile marketing wins while putting plans in place for 2017. But before plodding ahead with new initiatives, there are two things they can do to close the full circle of holiday marketing. 

Encourage Reviews
If you’ve been nurturing your shoppers at every point of their holiday purchase journey, now is the time to leverage the power of the pleased customer. Send follow-up emails, push, and in-app notifications encouraging your shoppers to rate their recent purchases, and your mobile app! Not only do ratings and reviews play a heavy role in the App Store ranking system, good reviews help you stand out from the pack, giving your brand credibility.

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers say they usually or always check an app's ratings and reviews before downloading, even if everything else checks out.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

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