2018 Mobile Retail Holiday Planning Checklist

Posted by Jocelyn Schoolsky on Sep 4, 2018 5:00:00 PM

Last year, Adobe reported $108.2 billion in online sales generated between November and December, an increase of 14.7 percent year over year. In response, we’ve designed an in-depth mobile holiday checklist to help you achieve maximum success across all of your digital channels.

Learn the best timing for:

  • Increasing your paid search ads
  • Load and scale testing your app, and hardening your app code
  • Introducing new video content
  • Sending your customers shipping deadline reminders
  • Shifting your marketing focus to the last-minute shopper 

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Topics: GPShopper Clients, Lifestyle Retail, Case Studies, Omnichannel Retail, In-Store Mobile, Mobile Apps, eCommerce, Apparel Retail, Best Practices, Location-Based Marketing, Push Notifications, Infographics

Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Market Research, Press, Apparel Retail, Beauty Retail, Best Practices, Benchmarks & Statistics, Grocery Retail, In-Store Mobile, Infographics, Lifestyle Retail, Location-Based Marketing, Mobile Apps, Loyalty, Omnichannel Retail

GPShopper's 2016 Holiday Mobile App Platform Report

Posted by Lauren Hand on Dec 7, 2016 9:00:00 AM

Read about these stats in detail

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Topics: Infographics, Mobile Apps, Push Notifications, GPShopper Clients, Loyalty, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season

3 Lessons Learned About Mobile App Shoppers This Holiday

Posted by Lauren Hand on Dec 6, 2016 4:58:38 PM

GPShopper, the leading mobile commerce platform for retailers and brands, announced that mobile app visits and purchases were at an all-time high last holiday weekend, with average revenue across clients reaching up to 660% compared to a typical day. 

1) Thanksgiving is the new Black Friday.

While Black Friday surpassed even the highest of estimates, hitting a record-breaking $3.34 billion - a 21.6% increase over 2015 - Thanksgiving Day saw an incredible amount of traffic and revenue from mobile devices. Amazon reported that mobile orders on Thanksgiving Day topped Cyber Monday, Walmart saw over 70% of website traffic on Thanksgiving was mobile, and Target's data showed that 60% of Thanksgiving sales were from mobile devices.

When compared to a typical day, GPShopper's retail clients experienced nearly 500% in revenue from mobile on Thanksgiving Day - even higher than Black Friday's mobile revenue of 460%. 

App users are loyal shoppers, and these loyal shoppers expect to be in-the-know about a retailer’s offers and promotions on Thanksgiving. Smart retailers took advantage of this behavior by releasing exclusive “first look” previews of Black Friday deals and gift ideas to their app user base. Many used push notifications to drive timely digital promotions over the course of evening, increasing in-app and online conversion. By the time the table was cleared, and into the wee hours of Black Friday morning, many loyalists were quickly racking up sales at their preferred retailers. 

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Topics: Holiday Season, Infographics, Omnichannel Retail, GPShopper Clients, Market Research, Mobile Apps, Benchmarks & Statistics, In-Store Mobile, Loyalty, Push Notifications

The 4 Ways Consumers Want to Use the Apple Watch for Retail

Posted by Lauren Hand on Jun 27, 2016 9:00:00 AM

Consumers aren’t gravitating to the Apple Watch for pricey purchases, but instead want Apple Watch apps that complement the shopping experience they have with retailers and brands both digitally and in-store.

Ahead of this year's WWDC, we conducted a survey of over 2,000 consumers with third party research firm YouGov. The research revealed not only American consumers’ attitudes towards purchasing via the Apple Watch, but how they would like to see it evolve into the broader scope of their interactions with retailers and brands.

For instance, consumers see Apple Watch as a gateway to impulse purchases, would rather get access to coupons and loyalty programs instead.  

If retailers and brands want to drive these small but frequent purchases they need to offer other ways of engagement like coupons, access to loyalty programs and customer service on their Apple Watch apps and create a complete app experience.

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Topics: Infographics, Mobile Apps, Wearables, In-Store Mobile, Omnichannel Retail, Mobile Payments