Extend Mobile Commerce - Meet With Us at Salesforce Connections

Posted by Elizabeth Hoffman on May 30, 2018 10:35:00 AM

When it comes to shopping, customers are reaching for their mobile devices first. Apps convert at 3.7x the rate of mobile web and 46 percent of app users say a brand's app inspires them to visit the store more often - so retailers need a mobile app strategy.

As a solid Salesforce partner, we're able to extend the benefits of your ecommerce site to mobile users. GPShopper is the first and only mobile app platform to launch a direct certified integration into their Open Commerce API (OCAPI) and Mobile First Reference Architecture (MFRA) so you can launch a mobile app right away, enabling: 

Read More

Topics: Mobile Apps, Loyalty, In-Store Mobile, Salesforce Commerce Cloud

Salesforce certifies first direct mobile integration to OCAPI

Posted by Elizabeth Hoffman on Feb 15, 2018 1:21:00 PM

  

Salesforce recently certified the first and only direct mobile integration into their Open Commerce API (OCAPI)  with GPShopper. This strengthened partnership allows retailers to extend the benefits of their ecommerce site to mobile, to further engage with customers. 

With the direct integration, retailers are now able to take advantage of added benefits previously unavailable to them, such as:

  • Real Time Data Updates: unlike a cartridge that's constantly having to pull in data causing roll outs to take a little longer, the open commerce API makes it possible to call data in real time. Any updates now made to your ecommerce site will be reflected within 15 minutes on the app - promoting new revenue opportunities.
  • Speed to Market: with the certified integration, Salesforce Commerce Cloud clients can now launch a mobile app to market in unprecedented time.
  • Scalable & Secure: the integration allows for a more stable app for enhanced performance and native mobile app and experience.
  • No Cartridge Install Required: with the open commerce API, GPShopper just has to 'plug in' for you to see mobile benefits.
  • OCAPI Certified Integration : direct certified integration of GPShopper's SDK with Salesforce Commerce Cloud's OCAPI. The full API integration is the best technical solution for SFCC clients.
Read More

Topics: Mobile Apps, Loyalty, Market Research, In-Store Mobile

2018 HOT LIST – Emerging Retailers to Watch in the Coming Year

Posted by Jocelyn Schoolsky on Feb 8, 2018 10:48:35 AM

2018 will be all about emerging brands that deliver unique and authentic experiences to their customers. Although many are digital natives, they are actively pursuing expansion strategies which include pop-ups and permanent storefronts. Whether it be Parisian style, sneaker culture, gender fluidity, authenticity or - my favorite theme - sustainability, I’ve uncovered a stellar list of innovative retailers to watch this year. 

Stadium Goods

Perhaps you have heard about the billion-dollar sneaker resale market? Limited edition sneakers are the must-have of stylish workwear and streetwear. In today’s workplace, an in-demand pair of kicks has become the new necktie, but so much more modern and comfortable. Whether you’re a sneakerhead or not, Stadium Goods is your one stop shop for highly sought-after streetwear and sneakers. While the sneaker resale market is quite saturated, the two-year-old marketplace is booming. Though Stadium Goods has its fair share of competitors, it has a great handle on both its brick and mortar and mobile strategy. Stadium Goods has two locations in New York City and recently launched its first app. If you haven’t been so lucky this Yeezy Season, head on over to Stadium Goods – you’ll be sure to find the latest Blue Tint colorway.

Read More

Topics: Mobile Apps, Loyalty, GPShopper Clients, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

WWD: How Going Mobile Will Impact the Beauty Business in 2018

Posted by GPShopper Press Coverage on Jan 8, 2018 11:00:00 AM

Article in WWD
Written by Faye Brookman

Beauty has been a laggard in adopting mobile. That's about to change.

Beauty has been slower than many other categories to embrace the mobile mentality, according to Maya Mikhailov, cofounder and chief marketing officer of GPShopper. 

“With the exception of Sephora, beauty has been a laggard in the mobile curve,” she said. That’s about to change, according to Mikhailov. Maximizing mobile is a component of three trends she identified that will impact beauty retailers in 2018:

The Merging of Music and Lifestyle Trends With Personal Care

Music and beauty have a lot in common, as exemplified by makeup artist Pat McGrath’s use of Spotify to launch her own brand. “McGrath is one of the makeup artists who pioneered social media. Using Spotify as a popular mobile service with a famous makeup artist [her products are sold on Spotify’s Maggie Lindemann shop] serves to be a powerful combination of music, social and merchandise,” Mikhailov said. “There are more opportunities for future musicians to work with makeup brands.

Read More

Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Beauty Retail

Forrester Report: Make Smart Mobile Choices

Posted by Elizabeth Hoffman on Dec 7, 2017 11:35:00 AM

  

With the close of 2017, it's time for retailers to start thinking about their mobile app strategy for 2018.

Over 60 percent of online traffic and 42 percent of sales this Black Friday came from mobile devices - accounting for $1.5 billion in online revenue. Furthermore, consumers will use their mobile devices to purchase $77 billion in goods this year and will influence an additional $1.1 trillion in spend on top of that. It's no wonder that digital businesses are making it a priority to engage with consumers on their mobile devices. However, a recent Forrester Report found that few businesses take mobile far enough and fail to make use of unique mobile capabilities.

Download The Report

Read More

Topics: Mobile Apps, Loyalty, Market Research, In-Store Mobile