Decoded Future Recap 2018: Embracing Diversity and the Power of Influencers

Posted by Jocelyn Schoolsky on Nov 15, 2018 5:30:00 PM

With conference organizers staffing panels of upwards of 80 retail and e-commerce conferences each year, the content can become monotonous for those of us who attend a handful or more. However, that wasn’t the case at this year’s Decoded Future Summit.

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Topics: Omnichannel Retail, Retail Industry Research

How Your Customers Are Shopping This Holiday

Posted by Jocelyn Schoolsky on Nov 8, 2018 8:30:00 AM

Both social media and seasonal gift marketing are critical to every retailer's success. The savviest of brands are combining the two to reach their customers on multiple channels this holiday season.

Providing your shoppers with visual inspiration is essential in digital retail marketing. Here are some retailers and brands that are doing it well on Facebook, YouTube, Instagram, Snapchat, Twitter, LIKEtoKNOW.it and Pinterest.

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Topics: Omnichannel Retail, Retail Industry Research

GPShopper study finds Americans still prefer shopping in-store

Posted by Lauren Hand on Oct 24, 2018 8:00:00 AM

In contrast to the many media reports claiming in-store shopping is dead, GPShopper's recent research uncovered that, in fact, it's still the preferred shopping method for a majority of Americans. As for shoppable social ads and subscription boxes? They didn't fare so well.

Other key takeaways from the 1,100+ consumers surveyed:

  • 58% prefer to shop for clothing at long-standing physical stores over newer retailers.

  • Only 7% became a repeat customer of a product they received in a subscription box.
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Topics: Retail Industry Research, Omnichannel Retail

8 Best Practices for Push Notifications

Posted by Jocelyn Schoolsky on Oct 9, 2018 8:00:00 AM

If done right, push notifications can drive app engagement, revenue and retention in a huge way.

But far too often, brands and retailers become blast happy – over sending generic messages and irritating the consumer. In turn, app users are 60% more likely to turn off notifications altogether.

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Topics: Omnichannel Retail, Retail Industry Research

Shop.org 2018 Recap: In-store Technologies and Community

Posted by Jocelyn Schoolsky on Sep 20, 2018 9:00:00 AM

After three fun filled days in Vegas, it’s time to go home. And while I’ve attended Shop.org five different times, I still left with new connections and a plethora of knowledge. This year, the topics I found most interesting were surrounding in-store technologies and community.

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Topics: Omnichannel Retail, Retail Industry Research, Mobile Payments

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GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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