Adweek: Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

Posted by GPShopper Press Coverage on Jan 24, 2018 10:17:46 AM

Article in Adweek
Written by Ann-Marie Alcántara

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth?

Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to create shoppable posts on Instagram. This includes product details like the price, name and a short description.

The new integration is seen by many industry insiders as vital to the growth of ecommerce in a mobile-first world. As users continue to shop through their phones, reducing the steps between discovery and purchase becomes necessary. And as Instagram continues to grow as an important tool for marketers, creating opportunities to make purchases on the platform makes sense for everyone: retailer, platform and user.

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Topics: Press, Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Salesforce Commerce Cloud

Demandware Report: Mobile Shopping Focus

Posted by Lauren Hand on Jul 27, 2016 9:30:00 AM

Demandware has published a new report to help retailers usher in a dramatically better mobile shopping experience, looking deeper into shopper activity on mobile, to the elements that define a winning mobile commerce strategy.

The Mobile Shopping report reveals actionable insights from 400 million shoppers, providing retailers with insights into today’s mobile shopper. 

In addition, the report features multiple case studies exploring how leaders in retail, such as Jo-Ann Fabrics & Craft Stores, approach mobile shopping.

How Jo-Ann Uses a Mobile App to Engage Shoppers Across Channels

A key area of differentiation between mobile web and native app is function and shopper experience. Jo-Ann Fabric and Craft Stores worked with GPShopper to develop a mobile app that is not only supremely functional but also offers its customers a unique experience and benefits distinct from its other channels. Indeed, other retailers have noted that mobile apps make the most sense How Jo-Ann when they offer shoppers exclusive features and benefits.

“The Jo-Ann app is an exceptional example of the omnichannel promise; the app can really help consumers at home, on the go and in-store,” says Alex Muller, CEO, GPShopper.

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Topics: Mobile Apps, Location-Based Marketing, GPShopper Clients, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Case Studies, Best Practices, Salesforce Commerce Cloud

GPShopper Shares Mobile App Strategies at Demandware XChange

Posted by Elizabeth Hoffman on Mar 17, 2016 1:30:00 PM




Every year, Demandware brings together their community for the Demandware XChange Conference, an invite-only annual event dedicated to help retail clients maximize their success. This year's XChange event located at the Diplomat Resort & Spa in Hollywood Florida, promises to be even bigger. During the conference from April 4th - 6th, retailers and industry leaders will come together to network, discuss challenges, share ideas and collaborate on successful strategies for loyalty, commerce and more.

GPShopper is excited to be at this year's XChange event to talk about the benefits native mobile apps have over template, cookie cutter options. One of the big questions retailers have when pursuing a mobile app strategy is whether they should adopt a template version or build a native app. Many retailers that have been burned by going the template route just to get something 'out the door' will tell you that the native app route is the choice they wish they would've made. A native mobile app is the sustainable option that allows retailers to scale and fully see the benefits that a mobile app can bring to their business - including bringing customers in-store, integrating loyalty, commerce and much more.  

At Demandware XChange, our mobile and integration experts will share valuable knowledge they've learned from pioneering this industry and detail how to create the right mobile strategy, with commerce, loyalty and engagement, to extend the benefits of existing loyalty programs to mobile apps. As a leader in Demandware commerce solutions, GPShopper offers more to retailers than any other mobile app platform, including:

  • First & only Demandware SDK with certified cartridge for speed to market with iOS and Android mobile apps
  • Pre-built SDK that includes all native iOS and Android pages from Categories, Search Results, PDP, Cart, Account and Checkout Flow
  • Trusted advisor to Demandware's exclusive Partner Advisory Board
  • Compliant with Demandware LINK approvals and compatible with the latest 16.1 platform
  • Mobile platform with full account management, CMS and reporting
  • OS-friendly related features like 3D Touch, Touch ID & Credit Card Scan.
  • Integration expertise with a variety of retail systems
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Topics: Mobile Apps, Omnichannel Retail, Apparel Retail, Salesforce Commerce Cloud

GPShopper Launches SDK for Demandware

Posted by Elizabeth Hoffman on Mar 2, 2016 10:18:33 AM



GPShopper continues to enhance its market-leading solutions for Demandware clients by announcing the release of the first Demandware Software Development Kit (SDK) that will enable quick setup and deployment of a fully native Demandware commerce application. The SDK, along with the certified mobile application cartridge already in place, will allow Demandware clients to gain accelerated speed to market with Apple and Android mobile apps, an increased level of security and reliability and one of the fastest native checkouts possible. The SDK will allow 3rd parties to launch Demandware clients in half the time, with benefits such as:

  • GPShopper's SDK is pre-built to include all native iOS and Android pages from Categories, Search Results, PDP, Cart, Account and Checkout Flow.
  • Compliant with Demandware LINK approvals and compatible with the latest 16.1 platform version of Demandware.
  • SDK can also be customized to match a retailer's brand identity and voice.
  • SDK automatically comes with OS-friendly related features like 3D Touch, Touch ID & Credit Card Scan.
  • Fully load-tested and PCI compliant.
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Topics: Mobile Apps, Omnichannel Retail, Apparel Retail, Salesforce Commerce Cloud