Mobile retail platform provider GPShopper has hired Bill Siwicki as VP of Mobile Strategy and Research.
This is a new role, one that will see Siwicki serve as a special advisor to GPShopper’s retail clients, leading strategy sessions and building omnichannel mobile roadmaps for top chain and web-only retail players, a rep for the company told GeoMarketing.
The addition of a dedicated research and insights executive is part of a broadening GPShopper’s client service strategy, particularly as more retailers and brands find themselves beginning to explore online-to-offline marketing.
“Inviting Bill to provide enhanced research and strategy services to our client base speaks to our great respect for his extensive m-commerce knowledge and journalistic work in the field,” the GPShopper rep said.
Siwicki has spent more than 10 years covering the evolving mCommerce space, mostly recently, in his role as mobile editor at Internet Retailer. In making the move from the edit side to the marketing side, Siwicki plans to make his case for 2015 is the most important year yet for mobile commerce.