We mentioned a few weeks ago that towards mid-December, retailers should be shifting mobile messaging to drive customers into local stores. One way to do this is to keep encouraging users to start building their in-app Wish and Shopping Lists.
Customers love the Shopping List feature as it eliminates the dreadful feeling of leaving important prompts at home - everything they need during their shopping trip is already saved in the palm of their hand.
For retailers, this keeps customers shopping with the brand. The liklihood of showrooming and completing purchases at multiple stores drastically decreases as the number of shopping list items available at one retailer grows.
The convenience factor of Wish Lists is a driver in converting non-app users. If you have these features available in your retail app, be sure to promote them. If done well, you'll see a dramatic increase in downloads.