Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world. Think: Warby Parker's website feature, Virtual Try-On, which allows customers to upload a selfie and get a realistic idea of how a new pair of frames will look on them, helping facilitate the decision process and guide the sale. Or Uniqlo's Magic Mirror, a virtual fitting and dressing system for customers to test clothes in different colors without physically changing.
GPShopper recently surveyed over 1,100 American consumers to determine their awareness of a number of retail technology trends and how they want to use those technologies in their shopping experience. The study, “Reality of Retail Tech,” conducted online with third party research firm YouGov, found that 58% of shoppers who would like to use AR while shopping want to use it to see how certain items might look in a different color before buying.
But apparel and accessory brands aren't the only retailers who can leverage AR to engage customers. 50% of those surveyed want to use AR to get additional information about a product, such as ingredients or the materials used. Who better to deliver AR-enabled information than those in education?
Retailers in the publishing and educational media industry can benefit greatly from the technology, giving customers a more rich, supplemental experience as print media becomes a personal preference instead of the necessary vehicle for consuming content that it used to be. There are plenty of ways that these retailers can leverage AR to offer a fun and engaging mobile app to students, parents and teachers, building brand loyalty and increasing conversions along the way.