GPShopper's "Ludicrous Mode" Increases App Speed by 1200%

Posted by Lauren Hand on Jul 28, 2017 9:51:25 AM

We recently announced the launch of GPShopper Platform 4.5, which allows retail clients more control of their apps and enhances the user shopping experience with speed, personalization and a direct line for feedback. The most buzzed about feature with the Platform 4.5 update is Ludicrous Mode - creating apps so fast, they're barely legal.

Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages instantaneously (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.

GPShopper clients such as boohoo are taking advantage of the innovative new technology, and with an impressive 1200% speed increase on the shopping experience, app users are navigating through the app and buying with nearly no delays or spinners. This order of magnitude improvement in speed and user experience is the result of proprietary caching strategy.  

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Topics: Mobile Apps, Apparel Retail, Benchmarks & Statistics, GPShopper Clients, Lifestyle Retail, Omnichannel Retail

Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Market Research, Press, Apparel Retail, Beauty Retail, Best Practices, Benchmarks & Statistics, Grocery Retail, In-Store Mobile, Infographics, Lifestyle Retail, Location-Based Marketing, Mobile Apps, Loyalty, Omnichannel Retail

Using Chatbots to Power Hard Good Sales

Posted by Elizabeth Hoffman on Mar 16, 2017 4:06:55 PM

There's a lot of new fancy technology in retail these days - with retailers attempting to outdo each other with new gadgets, virtual reality tools and more - but what do consumers of hard goods really want?

We polled over 1,100 American shoppers to learn what consumers really want from their shopping experience and how they engage with new retail tech offerings.  

Retailers that sell hard goods, such as power tools, have to make sure that the technology they are adopting makes sense for their customers. Not all tech is created equal - so we've put together an outline below based on our research on what works best.

 

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Topics: Market Research, Omnichannel Retail, Best Practices, Benchmarks & Statistics

Publishers Bring Stories to Life With AR

Posted by Lauren Hand on Mar 16, 2017 2:05:48 PM

Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world. Think: Warby Parker's website feature, Virtual Try-On, which allows customers to upload a selfie and get a realistic idea of how a new pair of frames will look on them, helping facilitate the decision process and guide the sale. Or Uniqlo's Magic Mirror, a virtual fitting and dressing system for customers to test clothes in different colors without physically changing.

GPShopper recently surveyed over 1,100 American consumers to determine their awareness of a number of retail technology trends and how they want to use those technologies in their shopping experience. The study, “Reality of Retail Tech,” conducted online with third party research firm YouGov, found that 58% of shoppers who would like to use AR while shopping want to use it to see how certain items might look in a different color before buying.

Download the Full Report

But apparel and accessory brands aren't the only retailers who can leverage AR to engage customers. 50% of those surveyed want to use AR to get additional information about a product, such as ingredients or the materials used. Who better to deliver AR-enabled information than those in education? 

Retailers in the publishing and educational media industry can benefit greatly from the technology, giving customers a more rich, supplemental experience as print media becomes a personal preference instead of the necessary vehicle for consuming content that it used to be. There are plenty of ways that these retailers can leverage AR to offer a fun and engaging mobile app to students, parents and teachers, building brand loyalty and increasing conversions along the way.  

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Topics: Market Research, Mobile Apps, Omnichannel Retail, Best Practices, Benchmarks & Statistics

Furnishing The Buyer Experience With AR

Posted by Elizabeth Hoffman on Mar 16, 2017 12:41:00 PM

There's a lot of new fancy technology in retail these days - with retailers attempting to outdo each other with new gadgets, virtual reality tools and more - but is that what consumers really want?

It really depends on what the consumer is looking for and the type of industry you are in. Retailers that sell hard goods and furniture stand to benefit from enhancing the in-store shopping experience. A great way to do that is to use augmented reality as a tool to personalize the shopping experience like never before and to drum up excitement about the possibilities your products can offer.

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Topics: Market Research, Omnichannel Retail, Best Practices, Benchmarks & Statistics