WWD: Personalization in the Age of Artificial Intelligence

Posted by Alex Muller on Jun 5, 2018 11:14:00 AM

Are you ready to hire 10,000 marketing managers to compete with AI?

For the better part of a decade, retail has looked to “personalization” as its primary marketing strategy in an effort to combat a rapidly deteriorating landscape. It’s time to admit it’s not working. True personalization, a 1:1 marketing experience between the brand and the consumer, is incredibly difficult, if not impossible with the current tools at a marketing team’s disposal. In fact, it would probably take upward of 10,000 marketing managers to pull such a strategy off. Artificial intelligence and machine learning, on the other hand, could handle it in mere minutes.

With a rising number of store closures this year, already up to at least 3,000, retailers can’t deny they’re struggling to find a strategy that works across the board to bring shoppers back into the fold and generate the loyalty they desperately need. AI, particularly as a marketing function, has the transformative power to cure some of these ills, but as it stands, only major companies like Amazon or Google are harnessing the technology in a way that impacts the bottom line. The challenge many brands face is how to catch up or even begin to compete.

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Topics: Press, eCommerce, Omnichannel Retail, In-Store Mobile, Location-Based Marketing, Mobile Apps, Best Practices

Consumers Not Ready for Facial Recognition; Curious About 'Scan & Go'

Posted by Lauren Hand on May 31, 2018 1:00:00 PM

At NRF's 2018 Big Show, technology like facial recognition and ‘Scan & Go’ shopping capabilities were at the forefront of the retail conversation. But consumer perception of this tech is mixed. Nearly half (49%) of shoppers do not think facial recognition will improve their shopping experience, but, conversely, nearly half (48%) of shoppers agree that ‘Scan & Go’ will make shopping easier.

GPShopper's latest consumer research uncovered not only consumer receptiveness of retail personalization trends, but also how they want these tactics employed during their shopping experiences.

Although consumers are increasingly becoming aware of the technology integrated into their shopping experiences, they are not embracing all of it. When discussing facial recognition, 45 percent of shoppers said they would be concerned about their privacy should it be used. Consumers are more positive toward ‘Scan & Go’ technology – nearly half (44%) would rather use ‘Scan & Go’ than wait in a check-out line. 

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Topics: eCommerce, Lifestyle Retail, Beauty Retail, Apparel Retail, Grocery Retail, Mobile Payments, Best Practices, Case Studies, Market Research

A Guide to Acquiring Retail App Users 

Posted by Lauren Hand on Apr 5, 2018 10:00:00 AM

Whether you're launching a new app or trying to grow your user base, highlighting your app’s best features is crucial in convincing customers to download it.

Communicating the launch of your app to your current email database is a good first step in leveraging your loyal consumers across channels. You can also leverage social channels, in-store signage and associates, and your mobile web presence to best market your app.

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Topics: eCommerce, In-Store Mobile, Mobile Apps, Apparel Retail, Beauty Retail, Lifestyle Retail, Best Practices, Push Notifications

Meet with GPShopper at Magento's Imagine Conference

Posted by Elizabeth Hoffman on Apr 4, 2018 10:07:00 AM

GPShopper will make it's Imagine debut with Magento this year at the Wynn in Las Vegas, April 23 -25. Each year, Imagine connects Magento's Global Commerce Ecosystem of merchants,  partners, developers and ecommerce leaders to share key insights and forge new business partnerships. This year, GPShopper is excited to show how Magento clients can extend the benefits of their ecommerce site to reach mobile consumers using apps and drive them in-store.

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Topics: Magento, eCommerce, Mobile Apps

Millennial Shopping Trends

Posted by Jocelyn Schoolsky on Mar 12, 2018 9:00:00 AM

Born between 1979 and 1996, Millennials are the largest defined generation, accounting for nearly one quarter of the US population. That’s approximately 78 million Millennials… and there have been nearly as many articles published about this highly discussed demographic. So why do I feel another is needed?

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Topics: Mobile Apps, eCommerce, Lifestyle Retail, Beauty Retail, Apparel Retail, Mobile Payments, Best Practices