Decoded Future Recap 2018: Embracing Diversity and the Power of Influencers

Posted by Jocelyn Schoolsky on Nov 15, 2018 5:30:00 PM

With conference organizers staffing panels of upwards of 80 retail and e-commerce conferences each year, the content can become monotonous for those of us who attend a handful or more. However, that wasn’t the case at this year’s Decoded Future Summit.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce

How Your Customers Are Shopping This Holiday

Posted by Jocelyn Schoolsky on Nov 8, 2018 8:30:00 AM

Both social media and seasonal gift marketing are critical to every retailer's success. The savviest of brands are combining the two to reach their customers on multiple channels this holiday season.

Providing your shoppers with visual inspiration is essential in digital retail marketing. Here are some retailers and brands that are doing it well on Facebook, YouTube, Instagram, Snapchat, Twitter, LIKEtoKNOW.it and Pinterest.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce

8 Best Practices for Push Notifications

Posted by Jocelyn Schoolsky on Oct 9, 2018 8:00:00 AM

If done right, push notifications can drive app engagement, revenue and retention in a huge way.

But far too often, brands and retailers become blast happy – over sending generic messages and irritating the consumer. In turn, app users are 60% more likely to turn off notifications altogether.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce

Shop.org 2018 Recap: In-store Technologies and Community

Posted by Jocelyn Schoolsky on Sep 20, 2018 9:00:00 AM

After three fun filled days in Vegas, it’s time to go home. And while I’ve attended Shop.org five different times, I still left with new connections and a plethora of knowledge. This year, the topics I found most interesting were surrounding in-store technologies and community.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce, Mobile Payments

Keeping Up with the Holiday Consumer

Posted by Jocelyn Schoolsky on Sep 13, 2018 8:30:00 AM

Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.

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Topics: Lifestyle Retail, Beauty Retail, Best Practices, Omnichannel Retail, Market Research, Location-Based Marketing, Apparel Retail, eCommerce, Mobile Payments