Forrester Report: Choose the Right Metrics

Posted by Elizabeth Hoffman on Jan 11, 2017 12:11:00 PM

 

 

 

With the close of 2016, retailers are now auditing their holiday results and mobile apps to accurately and efficiently prepare for 2017. On Black Friday, consumers spent over $1.2 billion from their mobile device alone, shattering previous records. With the "mobile mind shift" retailers need to ensure their mobile apps are performing the way they should.

Yet when it comes to auditing, a Forrester Report reveals that very few businesses prioritize the right mobile goals. Instead, they tend to benchmark performance against the competition instead of a scorecard that that aligns with their own objectives and growth. Only 56% of digital businesses claim to measure success in mobile against a defined set of KPI's, even though key performance indicators are imperative to help reach business goals. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, GPShopper Clients, Mobile Commerce, In-Store Mobile

MarketWatch: Amazon Has Taken Convenience to a New Level and It’s Hurting Offline Rivals

Posted by GPShopper Press Coverage on Jan 9, 2017 2:26:37 PM

Excerpt from MarketWatch article
Written by Tonya Garcia

The easy transaction process that Amazon has mastered appeals to shoppers’ desire for convenience

Amazon.com Inc. is not only taking market share from traditional retailers Macy’s Inc. and Kohl’s Corp. It’s also setting new standards for customer service that are having an effect on the way bricks-and-mortar stores operate their businesses.

Consumers are still looking for quality products at a good price, signaled by the popularity of off-price retailers like T.J. Maxx, a TJX Cos. brand, or Burlington Stores Inc. But convenience is now becoming an important factor as we move past the recession and consumer health improves.

In recent days, there has been a lot of buzz around Amazon’s moves into fashion, with reports that it is one of the bidders for bankrupt American Apparel and speculation that it is launching a line of yoga pants and other athletic wear.

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Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Best Practices, Apparel Retail

How Product Returns Can Actually Increase Retail Revenue

Posted by Lauren Hand on Jan 3, 2017 2:31:53 PM

This week and throughout January, retailers should be focusing on customers who have money to burn, including consumers with gift cards and even those looking to make returns. 

Gift Card Redemption
61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Start pushing messaging through your mobile app and other channels that encourages customers to redeem! 

In-Store Returns 
No matter the channel where the item was purchased, returns should always be encouraged in-store. In your physical retail locations, your shoppers are surrounded by a bevvy of exchange options and new arrivals they may not have been tempted to buy if returning by mail.Offering your customers the convenience of in-store returns is a loyalty-driver, as well. An article from eMarketer cites Nordstrom’s decision to permit in-store returns
 of online purchases as an important step that recognizes that people want a brand’s service whenever and wherever they want it. Well over 60% of Nordstrom.com returns end up at its brick-and-mortar stores, leading to an additional 1 million store visits per year. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

GPShopper's 2016 Holiday Mobile App Platform Report

Posted by Lauren Hand on Dec 7, 2016 9:00:00 AM

Read about these stats in detail

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Topics: Infographics, Mobile Marketing, Mobile Apps, Push Notifications, Loyalty, GPShopper Clients, Market Research, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season

3 Lessons Learned About Mobile App Shoppers This Holiday

Posted by Lauren Hand on Dec 6, 2016 4:58:38 PM

GPShopper, the leading mobile commerce platform for retailers and brands, announced that mobile app visits and purchases were at an all-time high last holiday weekend, with average revenue across clients reaching up to 660% compared to a typical day. 

1) Thanksgiving is the new Black Friday.

While Black Friday surpassed even the highest of estimates, hitting a record-breaking $3.34 billion - a 21.6% increase over 2015 - Thanksgiving Day saw an incredible amount of traffic and revenue from mobile devices. Amazon reported that mobile orders on Thanksgiving Day topped Cyber Monday, Walmart saw over 70% of website traffic on Thanksgiving was mobile, and Target's data showed that 60% of Thanksgiving sales were from mobile devices.

When compared to a typical day, GPShopper's retail clients experienced nearly 500% in revenue from mobile on Thanksgiving Day - even higher than Black Friday's mobile revenue of 460%. 

App users are loyal shoppers, and these loyal shoppers expect to be in-the-know about a retailer’s offers and promotions on Thanksgiving. Smart retailers took advantage of this behavior by releasing exclusive “first look” previews of Black Friday deals and gift ideas to their app user base. Many used push notifications to drive timely digital promotions over the course of evening, increasing in-app and online conversion. By the time the table was cleared, and into the wee hours of Black Friday morning, many loyalists were quickly racking up sales at their preferred retailers. 

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Topics: Infographics, Mobile Marketing, Mobile Apps, Push Notifications, Loyalty, GPShopper Clients, Market Research, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season

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