Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

Self-Checkout Creates Ease for Grocery Shoppers

Posted by Aaron Miller on Mar 13, 2017 11:26:14 AM

Amazon made the headlines earlier this year with the announcement that there were prototyping Amazon Go stores. People’s initial reaction was shock that the pure-play Amazon was expanding into the brick-and-mortar space. Amazon’s stores are capturing a key component that consumers crave: a seamless shopping experience. Their “Just Walk Out” technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, they’ll charge your Amazon account and send you a receipt.

As consumers become even more mobile-first, the in-store shopping experience has to mimic the ease of the mobile shopping experience. This is especially true when it comes to their reoccurring grocer needs.

According to GPShopper's latest research, self-checkout had the highest degree of consumer consciousness at 71% (scale below). Interestingly enough, the retail adoption of self-checkout systems has been slow but that seems to be changing. According to a recent study by MarketsandMarkets, the self-checkout market is expected to grow from USD 2.24 Billion in 2015 to reach USD 4.58 Billion by 2022, nearly doubling.

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Topics: Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail

4 Reasons Grocers Need a Mobile App Strategy

Posted by Elizabeth Hoffman on Jun 6, 2016 10:00:00 AM

Everyone has an app these days it seems, but why should grocers build an app? What benefits can really be seen? After all, people have to eat, so they're bound to go to your brick and mortar location regardless - right? Not so fast. Smart grocers, like Walmart and Kroger are using apps to connect the entire consumer buying journey. So what can you learn from them and why should you build an app for your grocer business?

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Topics: Mobile Apps, Omnichannel Retail, Best Practices, Grocery Retail

App of the Week: Shrink

Posted by Aaron Miller on Apr 28, 2016 9:30:00 AM

I’ll admit it; I’m a member of the ‘elite’ group of consumers known as the mobile-obsessed millennials. I’ll take the epithet with pride, utilizing my mobile device for product discovery, constant communication, and finding out more about the world. I’m always interested to discover new and interesting apps. One of my favorite apps is a recently launched grocery, discovery-orientated app called Shrink.

Shrink is certainly not alone in the grocery discovery apps, in fact it’s quite a saturated space. Snap, CheckOut 51 and BerryCart are just a few similar apps. However, I constantly find myself returning to Shrink because of its innovative concept, well-designed user-interface, and ease-of-use. I find myself visiting the app multiple times a week to discover new brands and products.

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Topics: Mobile Apps, Location-Based Marketing, Market Research, Omnichannel Retail, Grocery Retail

Order On the Mobile App & Pick Up In Store - Grocery Shopping Made Easy

Posted by Elizabeth Hoffman on Apr 18, 2016 10:00:00 AM

Grocery shopping, as anyone knows, can be a real chore! If only we didn't need to eat right?

What makes the grocery industry so unique is that the majority of business is made up by repeat orders and weekly visits by customers. Today's grocers are trying to help consumers out by making that experience as seamless and frictionless as possible, so consumers can get in, get their grocery items and get on with their busy lives.

Grocery chains both large and small can take notes from leading brands like Kroger and Walmart that are using mobile apps to engage with customers and make their shopping easier. Both Kroger and Walmart are now encouraging and enabling their customers to create grocery lists via mobile apps and take advantage of coupons or loyalty programs. Walmart is taking it one step further and enabling customers to place their grocery order via a mobile app for convenient pickup and delivery service. Talk about convenience!

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Topics: Mobile Apps, Omnichannel Retail, Best Practices, Grocery Retail