7 Brands Winning at Sustainability

Posted by Jocelyn Schoolsky on Apr 18, 2019 7:00:00 AM

Sustainable fashion has come a long way – so much so that there are more eco-friendly brands than ever before. With labels like Everlane leading the way, there’s proof that sustainability and style can go hand in hand. Whether you’re new to eco-friendly fashion or not, here are seven sustainable brands that are positively impacting our planet in a big way:

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

WWD: As Men's Wear Skyrockets, Retailers Need to Reconsider Strategy

Posted by Maya Mikhailov on Apr 5, 2019 10:31:12 AM

Excerpt from WWD 
Written by Maya Mikhailov

Retail is constantly evolving, meaning retailers and brands alike are finding themselves re-strategizing and adjusting their priorities. With increased technology innovations and new demographics taking interest in fashion, we’ve witnessed the major rise and influence of men’s wear across retail.

The entire men’s wear market is expected to surpass women’s wear by 2021, and everyone from mainstream retailers like Nike to luxury fashion brands such as Louis Vuitton to celeb clothing lines like Yeezy are looking to capitalize on the trend. But this new demographic of shoppers and their corresponding influence across the industry presents a unique hurdle for retailers. Now they must figure out how to adjust their product offerings while also meaningfully engaging with male shoppers to garner the same success they’ve already achieved with women. 

The rise of men’s wear — an era of male fashion empowerment

Up until the early Aughts, men’s wear was centered around pricey suits and inexpensive leisurewear — the work uniform was your best suit and weekend wear was your favorite graphic or collared T-shirt. Ten years ago, the average man would spend anywhere between $200 to $1,000-plus on a suit and hundreds of dollars on ties to demonstrate their social prowess and career ambitions. Where business casual used to mean khakis and a button-down, today has evolved into a whole new look.

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Topics: Retail Industry Research, Omnichannel Retail

Retail Pop-Ups: A $10 Billion Industry

Posted by Jocelyn Schoolsky on Mar 26, 2019 8:00:00 AM
Bridging the gap between online and offline has been a topic of conversation for years. However, in order to thrive in today’s economy, new brands and pure play retailers must explore offline opportunities. Rather than signing a traditional three to five-year lease, brands are turning to pop-ups – the perfect avenue for online retailers to test new markets and increase brand awareness. According to CNBC, “Pop-up shops range in purpose from discovery, experience, and innovation to simply fun. Entrepreneurs are able to test a concept, while landlords get a stream of revenue, or a buzzworthy event on their properties.”

Advantages of a Pop-Up Shop:

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

Shoptalk 2019 Recap: Key Takeaways and Retailer Case Studies

Posted by Jocelyn Schoolsky on Mar 14, 2019 7:00:00 AM

Shoptalk continues to get better and better, year after year. With its fourth year in the books, there’s no denying that Shoptalk has become the “it” retail conference. While I spent a majority of my time in sessions, I couldn’t help but take full advantage of the Zen Lounge and Caricature Station. Yes, I got a free massage at the convention. On top of these perks, Shoptalk provided attendees with complimentary Tarot Card Readings, Shoe Shining, a Barber & Blowout station (featuring Glamsquad) and even professional headshots. The conference also had this incredible energy – a comfortable and inviting environment for peers to converse and network.

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

GPShopper survey finds that 61% of Gen Z consumers prefer shopping in-store

Posted by Jocelyn Schoolsky on Feb 26, 2019 8:00:00 AM
With Millennials and Gen Z spending a combined $300+ billion per year, it’s crucial for retailers to understand their shopping habits, demands and preferences. We surveyed over 1,400 of these influential consumers. Our research includes:
  • The preferred mobile OS for both Millennials and Gen Z
  • Each group's favorite ways to shop
  • The mobile app benefits both generations value most
  • The 7 most popular shopping apps

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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